• Quick Summary: With the addition of the entire Astra Starter Site catalogue it was only natural to be having theme overviews per provider. Now Astra is only a single theme. So as to not add to the confusion, its overview depicts the product name "Astra Starter Sites".

  • The overview

    As seen in the featured image, where there once was the "WordPress Themes" menu item, it has now become a parent item with two new sub-menu items. Obviously " Nexus Themes" features all our themes whereas " Astra Starter Sites" features the entire catalogue of Astra.

    I changed the name "theme" back into "starter site" for the Astra overview. Astra itself only offers a single free theme. The starter sites are actually imported using a dedicated plugin you need to install (not with our hosting). If this sounds confusing it is, especially since not all starter sites are freely available. And since the market will probably be talking about Astra Starter Sites not Astra Themes (multiple) we need not add to the confusion.

    What's next?

    Now that we have laid the groundwork for a "per provider" division, I also decided to dive in actually what makes a theme provider a theme provider. For as long as we have been in existence the whole GPL / open source / free / theme license / photopack license / update and support has been terribly confusing for our clients. Sometimes even leading to people being pissed when we asked them for their money with them thinking in terms of "free for life".

    And the way Nexus has been operating differs on some crucial areas where Astra comes from. Most notably with the fact that they aren't using a website builder of their making, but do provide their own add-on on Elementor. Confusing again? You betcha. So tomorrow will probably see a review-like summary of what's included when you buy a Nexus Theme vs. a Astra Starter Site, both from a theme and "theme and hosting" perspective.

  • About the Author

    Johan van Seijen


    Johan van Seijen is co-founder of Nexus Themes and our lead designer. After gaining a Master's Degree in Information Science he decided to try his luck in the illustration industry, working for clients as Avantgarde, Cosmopolitan and Glamour. With the return to the software industry grew the desire to create something to be truly proud of and which could spearhead his ambition of having his own company. And this company is what followed. He lives with his wife and daughter in Amsterdam.