• Quick Summary: If you manage a bike rental shop you have a lot going on. Your fleet of bicycles that have to be in working condition, your employees, the workshop and of course actually renting out the bicycles on a day-to-day basis. Since you're always targeting tourists it's absolutely crucial your marketing department is doing the heavy lifting for you. In this article I'm going to discuss what your bike rental website should look like in order to make the most out of the possible traffic that can come your way.

    Screenshots we're taken from the Bike Rental WordPress Theme

  • Create the right content for your bike rental website

    When you are in the process of building a bike rental website, or at least thinking about it, chances are you value design over content more. Where design is sexy, content is boring. Especially writing those pieces of text. Well, guess again, content is more important than design. Content can be indexed by Google, design can't. Yes, design does help in converting people when they land on your site, but that's a minor part in the entire funnel.

    So in the couple of paragraphs we're going to focus on the elements that make your website tick and add a little design perspective into the mix as well. The examples shown we're taken from our support@nexusthemes.com, so be sure to check that out as well.

    Why you should use a Bike Reservation form

    You don't just want to push information with your bike rental website. You want your site to operate in part as a marketing machine. And andy professional marketing person worth his salt will be able to bring in fresh leads that are relevant to your business and are ready to buy. In this case you can replace "buying" with "renting" for obvious reasons.

    So if think about your site there are number of ways leads can come in. And one of them is via a Bicycle Reservation form. If you decide to include this on your site, and I don't see a reason not to, create a dedicated page for it. And after you've done that on key places of your site you point to this form.

    Realize that the call-to-action is your most important web element

    We call the "key places" discussed in the "bike reservation form" section areas where you place your call-to-action. You want that visitors are invited to get into contact with you. And you do that by "calling them to action" in a certain way.

    A call-to-action adheres to certain principles. Most of the time they have either a single title or a title with a subtitle to drive the actionable message home. And they are always accompanied by a button that triggers the event where the action can take place. In this case that would be pointing to the page where the reservation form is located.

    Including a separate pricing page

    Chances are people are comparing different bike rental shops if you're located in an area that has competition. So it's absolutely required for you to post the prices. People are going to find out anyway, it's one of the most important aspects of a bike rental website, and, if you don't show them it will actually work against you. People in general are pretty distrustful when they feel they are being withheld information for them to make a decision.

    A pricing table doesn't have to be fancy in any way. It just have to be there, clearly visible and with the proper information in place.

    Almost all bike rental shops have more than one category of bikes they offer. The reason being that their target audience have various needs. You know that, so show it on your site, preferably directly on the homepage. It gives people the right information they're looking for when they visit your site. They aren't their to read your next blog, they're their to see if you've got the goods for the right price not to far from where they are staying.

    Make use of bicycle photo galleries

    It's always a nice thing to be able to show your models with the help of an image gallery. Especially if you're specialized in renting out road bikes, mountain bikes or other bicycles of a more premium nature. People who want to rent these type of models often know exactly what they're looking for because they're not new to riding these type of bikes. Your products have a very visual nature, so show it with image galleries.

    Use client testimonials to build trust

    A staple in web design from the start has been client testimonials. If you don't have any laying around, look them up in your inbox, write them down after your next conversation with a happy client. Whatever you do, make sure you have at least three testimonials on your homepage. And make sure they are somewhat similar in length. It's not about barraging your site visitor with every testimonial that has ever come your way. It's about building that extra bit of trust in anicely laid out symmetric set of testimonials.

    Add a FAQ section

    Site owners often think that an FAQ section is only for the client. It isn't. Especially not for bike rental shops that often employ hired hands to help them out because of the seasonal nature of the industry. That's just the way it is. And especially if you're dealing with inexperienced people, a fleshed-out FAQ section can do miracles to smooth out and streamline your business process.

    Think about those most important questions that get asked over and over again. And think about less frequent but financially important Q and A's. Commit them to paper and post them on your site. Take the time to discuss them with your entire team and make sure everyone knows them (by heart) and there is little if no discontent with answers. It's just stupid when your shop is being confronted by a client saying: "but on your site it says this and that...".

    A professional bike rental design also means that people are intuitively able to find their way around the site. And a clear navigation goes along way in establishing this. Don't put too many elements in your main navigation and consider adding important elements like bicycle categories, pricing and your main call-to-action in a sidebar (if your site has any).

    Add a contact page

    If you're active on social media and you post on a frequent basis, connect them to your site. Do this in an unobtrusive way. Website visitors are mostly interested in what bicycles you have to offer. But they may on occassion visit your social media channels to get a better feel who they're dealing with when comparing various rental shops. If you truly have some spicy content to show their, it definitely helps.

    Another way to really make use of social media is to actually integrate various streams on your website. This can be pretty easily achieved with the plethora of plugins out there built specifically for this. Your Facbook time wall, Twitter feed and Instragram feed are all viable options.

    Consider integrating your social media accounts

    If you're active on social media and you post on a frequent basis, connect them to your site. Do this in an unobtrusive way. Website visitors are mostly interested in what bicycles you have to offer. But they may on occassion visit your social media channels to get a better feel who they're dealing with when comparing various rental shops. If you truly have some spicy content to show their, it definitely helps.

    Another way to really make use of social media is to actually integrate various streams on your website. This can be pretty easily achieved with the plethora of plugins out there built specifically for this. Your Facbook time wall, Twitter feed and Instragram feed are all viable options.

    Make sure your phonenumber easily visible

    Of course your phonenumber is prominently displayed on your site. And the best place to put it is in the header. It will always be visible, no matter what device is used to view your site. For mobile devices you can use the click-to-call function. This way people can directly get into contact with you simply by tapping on the phonenumber.

    About page

    Just as you can use social media to present a better picture of who you are and what your company represents, the same goes for the About page.

    This article isn't really the place to dive deeper into writing a killer About page. Just know it's important. If you want to learn more, check out the article: " How to Create the Perfect About Page".

    Get started with your bike rental website

    So that's it for our article on what's should be part of any bike rental shop. I hope I was able to add some value when you're about to start your site project. If so, please be aware of the fact that all elements discussed in this article are part of our bike rental "theme and hosting" package. Which is an extremely attractive offer for people who want to get started with their bike rental website, without all the technical hassle. If that sounds interesting to you, click a thumbnail below. Wishing you all the best.

  • About the Author

    Johan van Seijen

    Co-founder

    Johan van Seijen is co-founder of Nexus Themes and our lead designer. After gaining a Master's Degree in Information Science he decided to try his luck in the illustration industry, working for clients as Avantgarde, Cosmopolitan and Glamour. With the return to the software industry grew the desire to create something to be truly proud of and which could spearhead his ambition of having his own company. And this company is what followed. He lives with his wife and daughter in Amsterdam.