• Quick Summary: Software is eating the world. And it will continue to do so in the coming years. For those operating in the field of IT the future looks very promising indeed. With lots of opportunities for those with the right skills and the means to market them. The last decade has seen an exodus of IT professionals from large corporations. These professionals started their own businesses as loners of as small independant firms. If you consider yourself to be among these entrepreneurs obviously you want to have a professional site to underline your unique expertise. In this article we're going to unfold what it takes to build a high-quality IT consulting website.

    Screenshots we're taken from the IT Consulting WordPress Theme

  • Why should you want a website for your IT consulting business?

    A good question is why you would need a website in the first place? For a lot of starting entrepreneurs a website sits on the backburner and becomes more something of an afterthought than an integral part of the business. And that's a shame because when used properly, a website can become a mighty marketing and sales weapon.

    And you can also wonder what self-respecting IT consultant doesn't have his own site. We're also past the era of using pen and paper to apply for a job. And even if you decide not to have a website, your competition might. You don't operate in isolation of other individuals and companies out there. Every one of them vy for attention and you can use as many channels you can find. And a personal site, because of the amount of control you can exert, is still the best long-term means to achieve business succes with online marketing and displaying your skill to the world.

    Even if you rely on word-of-mouth the most when getting new clients. This might not work in the future. And each day that passes without you having a site, is another day lost where that same site could build up authority. And a website lends itself much better in displaying certain types of media besides the spoken word. Videos, images, blogposts, your social media channels (if actively used), all can lead back to the hub that's your personal space on the web.

    Page builder

    You're probably a little tech-savvy and not afraid to get your hands dirty. After all you work in the IT industry and probably spend a considerable amount of time sitting behind a computer. So when you think about buidling an IT consulting website, you're probably not considering hiring someone to do it for you. At least not for the first iteration and when you just starting your business.

    Luckily there are a lot of very powerful options to build a website DIY-wise. You can either think of established full service providers like Wix, Weebly or Squarespace. Or, alternatively, you might decide you want more control over your site and opt for self-hosting using a content management system like WordPress. WordPress has a lot to offer and all of it, except hosting and a domain name, can be free if you want it to.

    While page builders have been around for almost a decade or so, it's just recently that WordPress decided to incorporate a trimmed-down version directly into their editor. However the functionality it offers is still far from premium page builders like Elementor or Divi.

    That being said, all of them are mere tools. Only by using them can you flesh out the website you want for yourself. So what content should be part of a professional looking IT consulting website in the first place? In the next couple of paragraphs we're going to delve deeper into this subject. Starting with optimizing your site for mobile devices.

    Mobile optimized

    There's no denying the impact mobile devices have had on our society. They are literally everywhere and have surpassed more traditional devices like laptops and desktops in overall usage. So it's absolutely key your IT consulting website will display perfectly no matter device being used. You might even have heard of the term "responsive", a term used to denote a layout which rearranged itself based on the screen resolution.

    However there's a key aspect of any mobile theme you should look out for. And that's that you shouldn't be resposible yourself for optimizing your site. Mobile design is a difficult aspect of web design and should be the area of a professional web designer, not a DIY IT consultant. Many templates look great from the outside because their content has been designed to perfectly fit the layout. Add your own content and suddenly that pixel-perfect design is gone. High quality themes know how to work around common mobile issues (most of the time). So be sure to check out the template on various screen sizes before you commit yourself to buying.

    Service overview

    The first thing you need to thing about is what clearly separates your IT company from the competition. Focus on what core expertises you want to put out there. What do you have to offer to the public. Make your services distinct from each other, easy to understand, while at the same time offering your unique value proposition. Avoid too much jargon. This might deter new clients from getting into contact with you and might make you sound aloof and unapproachable.

    Your services deserve a spot of prime real estate on the homepage. So that's where they should be. With easy to use navigation should visitors to your website decide to read further. And accompanying image and small snippet of text might serve as an introduction.

    Don't underestimate this section. Put it on your homepage above the fold. So many times business owners slap one gigantic piece of text on their homepage, expecting their audience to actually read it. They don't. People scan. So introductory titles and (very short) descriptions is enough. It also forces you to think about what makes you truly unique and how to divide and describe the services you actually want to make money with. Something your target audience can understand, relate to, and are actually interested in buying or hiring.

    Team Overview

    You are unique. Your team (if you have one) is unique. And everybody is special in a real and authentic way. A website is nothing else but another means of communication. And people value authentic and sincere communication the most. So use a dedicated section to introduce both you and your team. Write short biographies and possibly link to individual's social media channels.

    A lot of visitors take a look at either the "about" section or a team overview page to learn more about the person behind the company. Don't forget this crucial element of your IT consulting website to forge the trust necessary before the actual sales will take place. A website is a perfect tool for people to orient themselves on what's out there. An overview of the people who're doing the hard work day in day out will prove invaluable for that introduction.

    Client Cases

    Everybody organization, especially consulting-oriented companies, have them. Those little icons showcasing the brands of companies they've worked for. They're called trust icons and can also be used to showcase affiliations, brands used during work and accreditations. They are part of your online resume and display a sense of trustworthiness. At least that's what they're supposed to do.

    And why not use previous experiences? Be proud of a job well done for a certain client. You can accompany a brand logo with a blog about a certain case, detailing the initial issue which caused you to work for the organization. Along with the implemented solution or advice given and subsequent benefits. But this is not necessary. Trust icons go along way in establishing a professional profile by themselves.

    Blog Included

    Blogging is not for everybody. That being said. It's a great tool to optimiz your site for current hot topics and attract new leads. Just figure. If your an organization looking for a certain solution to a problem and they come across your article about a successful case you finished of course they'll want to have your expertise onboard.

    I know I've hired people exactly this way thinking: "it sure sounds like they know what they're talking about". Don't be afraid giving away free advice thinking the prospect will be able to figure things out on their own not needing to hire you anymore. The more you give the more you will receive. And if your trade is IT consulting a blogpost might serve as the opening shot for much bigger opportunities.

    While the above might get you all fired up do consider that blogging is almost a separate job. So focus on finishing your website first before you decide to jump into the whole blogging business.

    Quote Request Form

    Not everybody interested in your services immediately wants to pick up the phone. A lot of people like to look things over before deciding to invest more valuable time on the phone or during a face-to-face meeting. For these type of people the quote request form might be the perfect low-threshold means of obtaining more information they we're looking for. Be sure to include one for your own IT consulting website.

    Call to Actions

    Although it's tempting to try to achieve a million things at once with your new website, start focusing on one. And really atune the entire site's content towards this singular goal. Do you prefer getting phonecalls? Make sure it's featured prominently in places people come across visiting your website (not just in the footer and on the contact page). Would you like to pre-select using quote request forms? Make sure they work. That's really easier said than done.

    Whatever you do, make sure that you have one single prominent goal in mind when creating content for your website. It can be so much more than an online businesscard, but only if you treat it as such.

    Testimonials

    There are two ways of obtaining testimonials. Either lifting them from existing materials or actively pursuing them. We get an enormous amount of praise through our help-desk. Praise that can be easily converted into authentic testimonials (displaying fake testimonials are against the law).

    If you don't have any material to work with, there's no stopping you from getting into contact with previous and existing clients and asking for a kind word from them. Be honest, they're bound to honor your request.

    The reason for including testimonials on your site is obvious. Either on the homepage or on a dedicated section. There's isn't a real community driven place or third party provider for testimonials like for the restaurant business. But you can also consider using LinkedIn to display praise.

    Get your IT consulting website

    Now it's time for you to get cracking with your own IT consulting website. We have the perfect plan for people starting out with their DIY website. Easy to use, easy on the wallet. The perfect solution for people who want both control but not the headaches normally associated with hosting, servers, and websites. And, as you might now, there are many. Take a look at one of the templates we have to offer and start a no-risk 30-day money back guarantee journey of going online.

  • About the Author

    Johan van Seijen

    Co-founder

    Johan van Seijen is co-founder of Nexus Themes and our lead designer. After gaining a Master's Degree in Information Science he decided to try his luck in the illustration industry, working for clients as Avantgarde, Cosmopolitan and Glamour. With the return to the software industry grew the desire to create something to be truly proud of and which could spearhead his ambition of having his own company. And this company is what followed. He lives with his wife and daughter in Amsterdam.